De Stijl
Stamp / Info Card / Envelope / Brochure
Logo Animation
Motion Graphic
Creating Playful Logo Animation for Iconic Brands - Nike, Airbnb, and Baskin Robbins 31.
In this project, our aim was to infuse a touch of vibrancy and charm into the logo animations for three renowned brands - Nike, Airbnb, and Baskin Robbins 31. My approach revolved around crafting animations that are approachable, artistic, and exude a sense of fun. By employing simple yet captivating illustrations, we successfully achieved an atmosphere that is engaging, without being overly formal.
Service
Logo Animation
Motion Graphic
Tool
After Effect
Illustrator
Client
SCAD Project
Year
2018
The Airbnb animation transports viewers to a world of adventure, portraying travel as an exciting journey. Baskin Robbins 31 animation reflects the brand's delicious offerings through an artful, delightful presentation. Lastly, for Nike, the animation captures the dynamism and energy the brand is known for, with a playful twist.
Across all three animations, our intent was to create a sense of friendliness, connecting viewers with each brand on a more relatable level. Through this approach, we've breathed life into these logos, making them not just symbols, but inviting personalities that resonate with audiences.